The BBQ Restaurant Chain With Its Own Sitcom!
What happens when a sitcom and a successful restaurant join forces for Jesus? It's...
A sitcom set in a restaurant meets...
Bubba Gump Shrimp Co.
A restaurant themed after a movie meets...
Texas BBQ and
Meat on a Mission!!!
About the Show
Get the daily special: Chopped brisket sandwich, fries, and a large drink…. with a EXTRA LARGE side of laughs!
See what’s on the menu at Fat Floyd’s with Eli Jones, a big city pastor turned small town preacher running a BBQ restaurant out of his church with his quirky crew of cooks, waitresses, and crazy customers who love their bbq...and their drama!
Founder & Restauranteur
In just 2 years, Fat Floyd's Smokehouse has grown to the highest rated BBQ restaurant in Cleveland, TX (a small city just outside of Houston).
In 2015 Terrance Levi moved away from Houston to become the Senior Pastor at Cross Community Church in Cleveland, TX. While there, the Lord inspired him to create a BBQ restaurant in the church that would raise money for evangelism and missions.
In 1995, Terrance Levi launched Street Life Worldwide Outreach, an urban evangelistic ministry based in northeast Houston that has reached tens of thousands and has received numerous awards for innovation in ministry and media.
In 2000, Robert joined Levi's ministry team, and over the years, the ministry conducted hundreds of outreach events including car shows, sporting events, Christian hip hop concerts, cookouts, and much more.
In 2004, the team and their ministry partners produced their first feature film, and urban evangelistic drama entitled Pain. In 2006, they released their second feature film, Tales From the Players Manual Vol. 1, which was licensed by Netflix.
Over the years, they have continued to develop new concepts for movies and TV shows that deliver relevant messages of faith packaged in high quality productions and entertaining stories. Now, with Levi's successful restaurant, they are excited to begin the creation of the Fat Floyd's sitcom.
Tales From the Players Manual Vol. 1 (2006)
Why A TV Show
High quality entertainment grounded in a Chrisitan worldview
Streaming programming is become more popular
Many successful TV shows were set in restaurants
Promote the restaurant on a wider scale
Open the door for franchising
Raise more money for missions
Support other Christian businesses
Restaurants in Popular TV Shows
Central Park (coffee spot)
Monk's Cafe (diner)
Nipsey's (restaurant & bar)
How I Met Your Mother
MacLaren's (restaurant & bar)
Fat Floyd's Restaurant Themed After The Sitcom
Name menu items after characters on the show
Fill the restaurant with posters, signed photos, and other show-related items
The TV show drives traffic to the restaurant
The TV show drives the sale of Flat Floyd’s merchandise, sauce, etc.
Active cross promotion between the TV show and the restaurant
Popular Media-Themed Restaurants
Bubba Gump Shrimp Co
Themed after the movie Forrest Gump
Hard Rock Cafe
Themed after music and pop culture
Themed after the TV show Friends (Located in the UK)
Supporting Missions: "Meats On A Mission"
Bringing donors and volunteers to ministries
Weekly campaigns where the restaurant donates a portion of sales to a single ministry
Participating ministries send customers to Fat Floyd's during their week
The ministry provides the restaurant with marketing materials to give to customers
Customers follow up with minstries for more donation and volunteer opportunities
Fat Floyd TV show and Restaurant’s social media will promote partnering ministries
Fat Floyd’s becomes known as THE restaurant to support if you want to support missions
"Meat on a Mission" Podast
A podcast/video/audio show interviewing businesses like Fat Floyd’s that help fund missions and ministries and discussing how businesses can further the Gospel.
Fat Floyd TV show and restaurant inspired:
Cooking gear: aprons, tongs, hats, mugs, towels, etc.
Bottled sauces and rubs
Club Floyd (Monthly Meats)
Monthly subscriptions for discounted food & merch
Works like gift card preloaded with different amounts
The higher the subscription, the greater the discount
Marketing and Launch Activities
Take the audience behind the scenes of the process with video footage such as:
Interviews with the cast and crew
Behind the scenes of shooting and and editing
Post all to social media to prep audience for premiere
Audience can send in ideas for the show
Members will promote the pilot and/or season premiere
An army of people who support the mission and will share it online
Social Media Contests
Grand Prize: 1 person wins one year of free bbq - a credit of 52 purchases (1 per week) of the least expensive full meal on the menu
Runners Up: 2 free months of Club Floyd / Monthly Meats subscription - a monthly prepaid discount card
Lucky sauce: 100 people get a free bottle of Fat Floyd’s BBQ sauce
Ongoing Social Media After Premiere
Social media after season launches
Behind the scenes
Interviews with cast and crew
Announcing new menu items
Other exciting and engaging content